Published on June 19, 2017
Written by The Servion Group
Borrowers gave extremely positive reports on our service quality in response to a survey in May. When asked questions like, “did we demonstrate a “can-do” attitude?” and “were we upfront and honest about what you should expect from our company?” CU Title and CU Realty both received perfect score – 6 out of 6 points – from home buyers in May. CU Mortgage and CU Preferred Investments & Insurance also received near perfect scores of 5.85 and 5.79, respectively.
(CU Companies uses an even-numbered scale, rather than a scale of 1 to 5, to get a better idea of customer satisfaction.)
The overall results of borrowers’ reports on CU Companies showed an average score of 5.91 out of 6. When asked if they would recommend CU Mortgage, 100 percent of the borrowers gave a resounding “Yes.”
In 2015, CU Mortgage began Q5 – a business-unit-wide initiative to improve communications internally, as well as with borrowers and partners. After receiving near-perfect service scores in February, we've continued to show positive results.
“Our focus isn’t on short-term profitability, we aim to bring you value through excellent operations and service leadership,” said Brad Crandall, President/CEO of CU Companies. “You'll see it in the way we build relationships, in our can-do attitude, and in our passion to serve you well each day.”