Published on September 20, 2018
Written by The Servion Group
Earlier this month, more than 100 professionals from credit unions and community banks around the country joined us in St. Paul, Minnesota, for two days of in-depth, practical learning about all aspects of the lending business.
With sessions ranging from customer experience to social media to current regulatory and economic conditions, the conference was a great opportunity to find out what's working, what isn't, and what the future holds.
In this post, we're sharing a few photos from the conference, along with short recaps of what the speakers discussed. While not all of the speakers are shown here (our photographer couldn't be everywhere at once!), this post gives you a good taste of what it was like to be there with us!
Everyone faces change and challenges, but no one needs to be defined by them. In 2010, Chris Norton suffered a severe spinal cord injury playing college football and was told he would never walk again. Seven years later, he defeated all the odds and walked his bride seven yards down the aisle, a feat that inspired the upcoming documentary, 7 Yards.
Norton tells his story at gatherings around the country, and we were fortunate to have him join us. His message of perseverance and positivity in the face of adversity inspired everyone. At the end of his speech, with hardly a dry eye in the house, Norton punctuated his message by standing up out of his wheelchair, demonstrating once again that we all have The Power to Stand.
It takes a talented speaker to entertain people with topics like tax exemptions, lawsuits and regulations, but NAFCU's Anthony Demangone managed it. Focusing on themes like foresight, diversification, and community involvement, Demangone encouraged the audience to think of their financial institutions as more than a place where people put their money. Get to know the community, do things that truly help people, and watch your company succeed.
Demangone's presentation is one of three available for free here on the Servion website.
In a panel discussion moderated by Servion's Bruce Goetsch, Dean Warzala of Hiway Federal Credit Union, Leanne Holzer of Capital Credit Union, and T.J. Trembley of City & County Credit Union talked about strategies and tactics used to drive mortgage business in an environment dominated by short housing supplies and rising interest rates.
The wide-ranging discussion covered everything from marketing ideas to the importance of quick turnarounds and delivering amazing, personable service. And, don't forget about developing relationships with insurance reps, accountants, and financial planners. They can all be great referral sources.
Representing Fannie Mae was Washington D.C.-based Bill Nolan, the company's director of application development. Dolan delivered a series of practical steps lenders can take to create a superior borrower experience, drive operational efficiency, and reduce origination cycle times.
He also discussed the Day 1 Certainty program, emphasizing that it is more about your business process than about technology. The program is designed to help lenders deliver the highest quality borrower experience, reduce costs, enhance fraud protection, and move things to digital.
Fannie Mae's presentation is one of three available here on the Servion website.
This day two panel discussion, again moderated by Servion's Bruce Goetsch, featured Troy Arenz of Firefighters Credit Union, Ali Peichel of St. Cloud Federal Credit Union, and Leanne Holzer of Capital Credit Union.
They discussed how to compete against today's stiff competition, whether from banks, credit unions, or online lenders. One creative tip that came out of the discussion was to consider offering to refinance loans a potential borrower has at other institutions. This makes the borrower's financial life easier to manage, and could paint your institution in a positive light in that borrower's eyes.
Social media is no longer the new kid on the block; it's an established part of business life. Zak Stoiber of MGIC showed how loan officers can optimize their social presence and use their social profiles not just to look good, but to generate real business.
In a presentation full of practical tips to help your profile show up better in searches and engage with your audience, Stoiber even showed how Facebook can be thought of and used as a mobile app - critical to help reach borrowers on their ever-present smartphones. He also covered the power of online reviews, Facebook Messenger, and even what to post (hint: photos of closings are great!).