Published on November 17, 2015
The holiday season conjures a number of images and feelings. Selling your home is likely not among what makes the season bright. However, if you find that you need to sell your home this winter, you may actually be at an advantage. When done right, you can entice a higher number of interested homebuyers.
Enlist the help of a real estate agent
Whenever you are buying or selling a home, it's a good idea to get the assistance of an experienced real estate professional. HGTV suggested hiring an agent who will be reliable and reachable throughout the process of selling your home.
When looking for a real estate agent to work with during the holiday season, ask friends and family members for recommendations. Enquire about experiences other individuals had with their agents. Those who worked with professionals that went above and beyond to ensure the successful sale of listings would likely be good choices for you as well.
In addition, it's important to get the help of an experienced individual to better ensure a quick and efficient home selling process - especially during the holiday season.
Price the property appropriately
Pricing a home to sell in the current market is critical in ensuring you sell it quickly. This is where a real estate agent serves as an invaluable resource. They understand the current market and how the changing seasons have impacted demand for housing.
With the help of an industry professional, you can price a home that isn't so high it doesn't gather any interest, or too low where you don't get enough money in return. Listing it just right ensures you get market value, and potentially even a little more if a bidding war occurs.
"Pricing the home to sell in the current market is critical in ensuring you sell a home quickly."
Understand demand for homes continues all year long
According to Realtor.com, there are a number of reasons selling your home during the holidays is not necessarily a bad thing. With more individuals relocating throughout the year, international buyers entering the market, and holiday motivation encouraging interested buyers to buy homes quickly, selling a house year-round is becoming easier for individuals.
In addition, house hunting is gaining popularity during the holidays. According to Realtor.com, Internet searches for new homes increases when the weather outside is frightful. Bankrate also indicated many buyers may enter the market because they believe available inventory will be better because the holiday season is often considered a bad time to list a property. However, higher demand will likely lead to a higher final selling price for a property.
Deck the Internet with lots of photos (as well as your halls)
When marketing your home, ensuring you have high-quality photographs online is critical. Make sure to stage your home and consider adding a few cozy and festive decorations to entice interested buyers browsing available listings online.
In addition to dressing your home up for the pictures, you will also want to keep it festive during showings and open houses. Realtor.com suggested staging your home with a little cheer and warmth.
While it may be tempting to pump up the holiday cheer, it's important to keep in mind that less is definitely more when it comes to preparing to sell your home.
Add a few holiday lights and hang a decorative pine wreath on the front door. When you try to sell your home, you may want to keep your blow-up Santa Claus and gaggle of reindeer in storage until you have a buyer who has expressed interest in the home.
"In addition to dressing your home up for the pictures, you will also want to keep it festive during showings and open houses."
If you want to have a trimmed tree, make sure it fits the space. Overcrowding a room can make your home seem much smaller than it is, and you may actually turn off buyers' interest. You may even want to move a few pieces of furniture into a storage unit if you think your home will look a bit crowded when you put up a tree.
Consider hiring a professional home stager to ensure the space looks its very best. In many instances, buyers will pay more for a home that looks like it's more valuable based on the furniture and layout of the home.
Keep smells sweet and seasonal
In addition, having a home that smells great will also help increase overall interest in your home. Bake some cookies or light a few candles for some seasonal scents. You want those looking at your home to feel comfortable and right at home for the holidays the second they enter your house.
You may also want to place a few holiday cookies in the kitchen and offer seasonal drinks to those who are considering purchasing your home. Sipping on spiced cider or hot chocolate while viewing a home will certainly get interested buyers excited about a property.
Consider safety and comfort
The holiday season also brings cold, snowy and icy weather in its wake. Avoid sticky situations by ensuring interested homebuyers can easily and safely get to your front door.
Ensure walkways are all shoveled clear and that you have salted them to cut down on the risk of falls and slips. If you are unable to shovel your driveway or sidewalks, consider hiring someone to get the job done. You don't want breaking an arm or fracturing a hip to be the most memorable part of your home during a showing or open house.
In addition, when temperature drops, you'll want to make sure your home is toasty and cozy. If you have a fireplace, get a nice fire started and turn up the heat so interested buyers don't feel frigid and cold when they come to view your home.
A safe, comfortable, cozy and festive showing will help interested buyers envision themselves living in the house creating their own memories. By catering to this desired experience in a new home, you will likely have more interested buyers make competitive offers on the listing.
Before you stress about having to sell your home as the holidays approach, construct an appropriate game plan and jingle all the way to closing.