Published on August 13, 2015
Written by The Servion Group
You can serve as a resource to your small businesses beyond just offering loans and deposit programs. Offering helpful tips on developing your borrower's business, such as the article below, will contribute to a lasting relationship. This is a sample newsletter that can be used in such a manner:
One of the best ways to help your business develop is to invest resources back into the operation. Knowing where to funnel money and how to best encourage growth will help stimulate your operation a great deal. It is especially helpful to understand how to best invest in a small business earlier rather than later. Research ahead of time and feel confident in your ability to bolster your business.
"To invest in your business, you must first obtain financing to accommodate your needs. "
Access enough money
To accommodate your business' growth needs, you must first obtain financing. According to FindLaw, a legal resource, you can use a loan or equity line of credit to gain access to money you can use to build your small business.
With a loan, you can still operate your business and do not need to give up control of your company like you might need to when using equity to invest in your operation. When an individual takes out a loan, he or she is only responsible for paying that amount back as well as the interest agreed upon after distribution of the loan.
When someone decides to rely on equity for their business, they must carefully chose the right investors. Using equity allows business owners to be more flexible and creative. In addition, if your business goes broke, you will not need to pay back investors.
With these benefits of offering equity stakes, you will also need to keep in mind that you will surrender a great deal of power when it comes to operating your business on a regular schedule.
Another option to consider is using your own personal finances to invest in your business. However, this also has risks.
Ensure you make the best investment
The most effective way to make sure the money you put into your business improves your operation is by understanding what will make the most substantial impact. According to Go2HR, a resource for human resource departments, one of the most expensive costs businesses have is dealing with the side-effects of turnover. Employees' productivity can decrease because new members of staff need to be trained, yet without full training they cannot complete their jobs in the same way a trained employee can.
In addition, certain individuals likely need to take time out of their work schedule to help new employees learn the ropes.
Unfortunately, insufficient training leads to more employees leaving, according to Go2HR. Spending money on proper training is crucial for cutting the costs associated with high turnover rates. According to an op-ed by Lisa Quast published by Forbes, spending money to better develop skills training now is how you invest in the future of your operation.
"Insufficient training leads to more employees leaving."
Mobility is king
According to another Forbes article, spending money to better develop mobility is especially beneficial for businesses. With the general population quickly transitioning to more mobile lives, accommodating their preferences is key. When you think about how often you are on your phone, you realize how much of an impact a quality mobile website can have on your operation's development and success.
Work with vendors to improve your online presence as well as how well information about your business is accessible using a smartphone, tablet or other mobile device. The earlier you begin adapting, the more beneficial it will be for your operation in the long run.
In addition, it might be worthwhile to hire an additional employee to improve your business' social media platform. Business2Community noted hiring an in-house social media manager can provide your online brand with careful attention from someone who works in the office on a day-to-day basis and understands your operation. However, a salary for one of these positions can be quite a bit if you want the experience and a part-time position will probably lead to a high turnover rate.
Hiring an agency or freelancer to complete the job is another option. You can get the right experience and knowledge without the time of hiring and training.
Social media is becoming a more essential part of marketing businesses every day, and their mobility makes it easier to connect with a wide audience of prospective customers. Invest in further developing this in your business and watch it grow.
Improve appeal to customers
Another element you may want to consider investing in is customer service. An Inc. magazine article noted your reputation is largely driven by the customer service offered on a regular basis. It's crucial to make sure this is a priority for your business.
"The experience that individuals have with a company and then what they hear from friends and family influence their perception of and likelihood to do business with a company," Megan Burns, a senior analyst at Forrester Research, told Inc. It's "absolutely an essential moment of truth for companies."
Consider offering incentives for quality customer service. Ask employees to recognize one another for going above and beyond and give a bonus or tickets to a local event.
The Inc. article also noted customer relationship management software might be a good way to strengthen relationships between your operation and customers.
A small business requires a great deal of work, time and money. When you want to grow, you need to find the funds to invest in your operation to make sure you are on track to continue successful improvement.