Navigating our name change
Guide for Servion Partners
Our Name Change Guide (updated 1/5/2018) can help you figure out the steps you need to take.
Need our new logo for your website?
(Please do not use Servion Mortgage logo as DBA is pending. All other business unit logos are available to use. With questions regarding logo use, please contact Kayla Hinseth at 651-787-9521.)
Beginning on January 1, 2018, we will become The Servion Group.
In the coming months, we will unveil a new name and bold new look for CU Companies, which includes our logo, tagline, and website.
This new look goes hand-in-hand with the next chapter in CU Companies’ story. Our look may have changed but who we are has not. Since we were founded by three Minnesota credit unions 30 years ago, service has always been at the center of our culture. Now, our name says what and who we are: a financial services company dedicated to serving all our users well – be they our owners, partners, or consumers.
I do business with CU Companies, where can I find resources to navigate the name change?
We’ve gathered the necessary logistical information you need here, including all of our business units: mortgage, realty, title, financial advisors, and commercial loan resources.
There is a Guide for Servion partners located here for understanding the changes for each business unit you may use.
If you make payments on your mortgage to C.U. Mortgage Services, Inc., now make those payments to Servion, Inc.
If you make your commercial loan payments to CU Member Business Inc., now make those payments to Servion Commercial Loan Resources, Inc.
Clients of CU Preferred Investments & Insurance received a mailing in December 2017 with name-change instructions. The new client website is located at ServionFA.com.
If you use one of our logos on your website, you can download it here. Please note, Servion Mortgage is a PENDING DBA of Servion, Inc.; therefore, the logo may not yet be used.
If you need further assistance, contact us.
I make my mortgage payment to C.U. Mortgage Services, Inc., will that change?
Yes. First, please know that your mortgage isn't being sold as this is only a name change. On January 1, 2018, checks should be written to "Servion, Inc."
Why the change? Is the culture changing?
We put service in our name because it is #1 in us. We have a Be the Solution mindset and it runs throughout the entire organization. That doesn’t happen everywhere. We want to honor our history by placing our core principle on centerstage. A new name also reflects our diversity in offerings and more clearly aligns us with our various audiences throughout the United States.
Servion was built from attributes that we’ve always possessed. It conveys responsiveness and trust, that we are creative problem solvers, and it represents a sense of commitment, support, and availability. Those have been and will continue to be our culture and our attitude toward how we serve.
Will CU Companies’ web address change?
Yes, our new web address will become www.MyServion.com on January 2, 2018.
While you’ll see the beginnings of our emails are the same, the endings will change to @myservion.com on Jan. 2.
For individuals formerly making payments to C.U. Mortgage Services, Inc.--now to Servion, Inc.--the website to access the payment portal changed on January 1, 2018, to https://MyServion.estatusconnect.com/#/home/login. You may also click on the Access My Mortgage link at our homepage, www.MyServion.com.
For individuals looking for educational information and other resources for financial planning, the CU Preferred Investments & Insurance website address changed to www.ServionFA.com on January 1, 2018.
For individuals searching for a new home or looking for home buying and selling information, the CU Realty website address changed to www.ServionRealty.com on January 1, 2018.
What should I take away from the Servion colors and tagline?
Our colors define a brand that’s strong, energized, and full of meaning. We expanded the color palette to one main color and individual colors for each business unit. (The old CU Companies branding had only one main color with a secondary color.)
Blue has been a primary color for our brand. It also is a trusted color in the financial services industry. While also staying in the blue family for our new primary color, we chose a more vibrant blue to add freshness. This helps provide continuity in our brand while also acknowledging our heritage.
We wanted to show energy in our colors to reflect the drive and passion that our culture possesses. The accent colors for each business unit provide the opportunity to reinforce our brand values around friendship, innovation, leadership, and trust. Assigning a color to each business unit allows those units to develop their own brand equity.
The Servion tagline – Service. Solutions. Success. – expresses our commitment to earning your loyalty by delivering personalized service and competitive financial products. It isn't just a statement, it is our partnership formula. We will be accurate and timely, we will provide solutions, and we will contribute to the success of our partners.