Published on July 28, 2020
Written by The Servion Group
A couple of weeks ago we explained five big reasons why credit unions and community banks should make real estate seminars or webinars part of their mortgage strategies. Here’s a link if you missed it.
In this article, we’re covering five more reasons why home buying and home selling seminars/webinars are excellent tools to help build your mortgage business. And remember, even in today’s socially distanced world, you can always host a digital webinar to get your message out there and help people understand the home buying and selling process.
Let’s jump right in! Here are five more reasons your FI should offer home buying/selling seminars or webinars.
During your seminar/webinar or afterward, you’ll probably get questions from attendees, and those questions can tell you a lot. You’ll quickly be able to discern who is an immediate buyer versus a future buyer. With the people who appear more ready, you can let them know how easy it is to apply and explain why they should use your FI instead of the one down the street.
If you are consistent in your delivery and your message is strong, other local organizations, companies and group initiatives may request that your FI present at their events. It could be the beginning of a yearly calendar full of educational seminars where your team plugs in the dates and makes the tour rounds. That’s an excellent way to build your brand.
With some patience and persistence, the energy and expense you invest in networking and educating your local communities can eventually show up on your bottom line. As your mortgage team gets into the groove of holding seminars/webinars, you’ll discover that nothing beats free, trustworthy information from a local source, especially from a community financial institution.
No matter what community your FI serves, home buyer and seller events can potentially help you fill your pipeline with consumers who may have mortgage and non-mortgage financial needs. That helps you gain new clients and become their go-to financial resource. And for existing clients who attend your events, it’s a chance to sign them up for digital marketing (such as any monthly or quarterly newsletters you produce and other information pieces that are not “salesy”).
Local consumers, households, business leaders and even public officials could see and hear what your FI is all about. Use it as an opportunity to display how you are different; that you facilitate seminars/webinars because you are local, community-focused and care about people. Hosting these educational events gets people talking, and when an attendee learns something valuable and passes it on to the next person, that next person is going to want to hear more. The more solid, practical information you produce, the more you’ll be trusted by your local community.
Whether you’re able to host an in-person real estate seminar complete with food and beverages or instead offer an online webinar (possibly with digital gift cards for attendees), getting this educational effort off the ground will benefit your FI in long-lasting ways.
Want tips on how to set up real estate seminars/webinars? Not sure what topics to talk about? Contact Chris Nowak, managing broker of Servion Realty, for advice or help getting a program off the ground!