How to Help Buyers Take Advantage of Spring Home Buying Season

With the Spring home buying season right around the corner, consumers may find themselves confused about whether now is the right time to jump into the market to look for the home of their dreams. While home prices are falling, inventory in certain markets may be limited and interest rates continue to fluctuate.

Since the spring housing market and warmer weather typically drive an increase in buyer activity, it’s more important than ever for buyers to take steps to make sure everything is in place so buyers can act quickly when they find the perfect home. The process is all about creating a seamless experience for your members and positioning them to be in the right place at the right time so they can purchase their dream home. Here are ways you can help home buyers have the confidence to make a move when the right home comes along.

Assist buyers to pre-qualify for the right mortgage

Set their expectations that getting prequalified for a mortgage typically only takes 15-30 minutes and collecting initial documents up front will streamline the process. You will be setting your buyer up to be prepared to make the strongest offer. Part of that process is discussing the right mortgage product to fit your buyers’ needs for a home that they may elect to make an offer on.

Tap into Servion’s Go2Source Referral network

Buying or selling a house is a significant decision and your buyers will want the advice and guidance of an experienced, local Realtor. No matter what location, the Go2Source Network of agents can offer buyers the assistance they need while helping your loan offers retain more borrowers and get higher conversion rates. Finding a Go2Source agent in your community is easy.

Offer a home-buying webinar to answer questions.

Purchasing a home is an exciting milestone in life, particularly for first-time buyers who may have questions or fears about the process. An easy, informative way to educate your members is to partner with Servion, and potentially a local realtor, to offer a home-buying webinar. A homebuying webinar will not only address buyer FAQ’s but will also open the door to connecting 1:1 with home buyers about their unique situations.

Maximize your marketing outreach.

Remind your members that you are their mortgage resource by subscribing to and sharing resources from Servion’s marketing library. Digital campaigns can be shared easily across your social media platforms. As a subscriber you get access to professional marketing materials that can be customized to your brand. >span class="eop">

Buying a home is one of the biggest financial transactions most people ever make. As the home buying season ramps up, making the purchase process as efficient and seamless as possible will help your members make the home of their dreams a reality.